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BSH Home Appliances named Pinaki Gupta as Head of Brand Marketing

BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH and a prominent player in the home appliance industry, has named Pinaki Gupta as the new head of brand marketing. With an impressive track record spanning over 19 years in brand marketing across various sectors, Pinaki brings a wealth of expertise to his new role.

In his capacity as the head of brand marketing at BSH Home Appliances, Pinaki will spearhead the development of brand strategies for the renowned brands Bosch, Siemens, and Gaggenau, all under the BSH umbrella. His responsibilities entail strengthening BSH’s footprint in the premium home appliances market in India, enhancing brand visibility, and elevating the brands’ image to unprecedented levels.

Prior to joining BSH Home Appliances, Pinaki held significant positions at esteemed organizations such as Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal. At Nilkamal, he played a pivotal role in formulating and executing strategic roadmaps for the brand’s diversified product portfolio. His strategic vision and leadership were instrumental in repositioning the Nilkamal brand and establishing a new brand architecture aligned with the brand philosophy.

Pinaki’s appointment signifies a significant milestone for BSH Home Appliances India as the company embarks on an exciting journey of growth and innovation in the Indian market. With his extensive experience and strategic acumen, Pinaki is poised to drive BSH’s brand marketing initiatives to new heights.

Expressing his enthusiasm about his new role, Pinaki Gupta stated, “I am thrilled to join BSH Home Appliances, a globally renowned brand recognized for its innovation and premium customer-centric home appliances. I am eager to collaborate with the talented team and leverage my expertise to further enhance the legendary brands Bosch, Siemens, and Gaggenau. Together, we will work towards enriching the brand experience for our customers and reinforcing our leadership position in the premium and luxury home appliances segment.”

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