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Leo Burnett India named Anirban Roy as Chief Strategy Officer

Leo Burnett India, a part of Publicis Groupe India, has reinforced its senior leadership team with the appointment of Anirban Roy as chief strategy officer. Reporting to Amitesh Rao, CEO of Leo Burnett – South Asia, this strategic move comes amid the agency’s continued growth and success in India.

In response to the announcement, Amitesh Rao, CEO of Leo Burnett – South Asia, remarked, “The appointment of Anirban marks a significant milestone for the agency, bringing cohesive strategic leadership to Leo Burnett. Anirban’s wealth of experience, exceptional leadership skills, and unwavering commitment to excellence will not only benefit our existing brand partners but also drive our new business growth plans.”

Rajdeepak Das, CCO of Publicis Groupe – South Asia and chairman of Leo Burnett – South Asia, further emphasized Leo Burnett India’s unique approach to creativity, rooted in people and purpose. “Anirban’s appointment reinforces our commitment to our strategic approach to creativity,” Das stated. “I warmly welcome Anirban to the Leo Burnett family.”

Expressing his enthusiasm about his new role, Anirban Roy, the newly appointed chief strategy officer of Leo Burnett India, said, “Leo Burnett is a remarkable brand that has consistently delivered award-winning work and earned a reputation for driving market impact. I am excited to collaborate with the talented team at Leo Burnett to unlock fame and growth for the brands we serve.”

Anirban is recognized for his ability to challenge the status quo and steer brands with impactful simplicity. With 21 years of experience across leading organizations such as Ogilvy, McCann, and Wieden & Kennedy, where he served as Head of Strategy, India, he brings a wealth of expertise to his new role.

Throughout his career, Anirban has successfully navigated brands such as Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, and Bingo!, earning accolades at prestigious awards ceremonies including Effies, Cannes, AMEs, and D&AD. His writings have been featured in publications such as WARC, Economic Times, and The Drum.

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