Pidilite Industries has appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO). Tanwani takes over from Manish Dubey, who has been promoted to Chief Business Officer for Fevicol, the company’s flagship adhesive brand.
Tanwani joins Pidilite from Unilever, where he held the position of Vice President of Unilever Professional & Homecare Transformation for South Asia. In this role, he spearheaded the creation of a transformative B2B business model that integrated marketing, R&D, supply chain, and go-to-market strategies. This initiative, operating like a startup within Unilever, leveraged the company’s broad ecosystem to drive innovative solutions for business operators.
With over 25 years of experience in business strategy, brand development, communications, digital marketing, and supply chain management, Tanwani brings significant expertise to Pidilite. He has a proven track record of success in brand portfolio building, P&L management, and international marketing. His career includes leadership roles in delivering innovation in category strategy and brand communications.
Tanwani holds an MBA from XLRI Jamshedpur and a degree in engineering from Gujarat University. His professional journey began at Reliance Industries, followed by more than two decades at Unilever, where he contributed to the growth of the company’s fabric solutions and skincare categories.
As part of the leadership transition, Manish Dubey will now focus on Fevicol, further strengthening the brand’s position as a market leader in the adhesives sector.
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