Pune-based digital marketing consultancy, SRV Media, has successfully won the digital and PR mandates for Xavier Aptitude Test (XAT) 2024, the prestigious national management entrance exam conducted by XLRI (Xavier School of Management).
SRV Media’s educational vertical, SRV EDge, will lead the charge, implementing a series of ROI-driven integrated marketing strategies for the XAT campaign, as per the agency’s statement. The team at SRV EDge will focus on strategic integrated marketing, data-driven approaches, and effective nurturing tactics.
This opportunity serves as a defining moment for SRV EDge, which was specifically designed to deliver innovative and education-oriented campaigns, the statement added.
Dr. Vikram Kumar, Co-Founder and Managing Director of SRV Media, expressed delight about the collaboration with XAT, stating: “We are pleased to begin this journey with XAT, an esteemed client. This collaboration presents nothing but an excellent opportunity for us to demonstrate our expertise in providing effective digital marketing solutions. This partnership marks a significant milestone for us, and we look forward to working together to achieve exceptional results.”