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Confiance Communications Wins PR Mandate for Kots, Leading Residential Leasing Company

Confiance Communications, a renowned integrated Communications Agency known for delivering on promises, has been selected as the PR partner for Kots, a prominent residential leasing company operating in East Bangalore. The decision to choose Confiance Communications came after a competitive pitch process, highlighting the agency’s exceptional expertise in strategic communications and brand building.

Under this mandate, Confiance will collaborate closely with Kots’ Corporate Communications team to elevate the company’s positioning, enhance its reputation, and expand its reach in the Bangalore market. The agency’s comprehensive services will include strategic counsel, media and investor relations, and overall stakeholder management through public relations. Backed by a deep understanding of the Indian start-up & VC ecosystem and consumer behavior, Confiance Communications is well-equipped to be Kots’ strategic ally in maintaining its industry leadership.

Bushra Ismail, Founder & Chief Strategist of Confiance Communications, expressed enthusiasm about the partnership, stating, “Kots is an innovative solution, poised to bridge the existing gaps in Bangalore’s residential leasing and management ecosystem. We are excited to join forces with Vijeth and Sangeetha, and look forward to augmenting their brand proposition by fostering impactful media relations and PR campaigns for the brand. We will leverage our expertise in start-up brand building to add value to Kots’ brand equity and chart out a course for its sustained success in the real estate industry.”

Vijeth Reddy, Co-Founder & CEO of Kots, also shared his thoughts on the partnership, saying, “Confiance has a clear understanding of opportunities and pitfalls in the PR world. They are prompt, well-organized & structured, and above all, they develop a deeper understanding of the brand and industry before onboarding. We are glad to have them by our side to guide us in delivering our brand story.”

Established in 2019 by visionary entrepreneurs Vijeth Reddy and Sangeetha Holiyachi, Kots aims to revolutionize the rental home industry in India. With a focus on meeting the housing needs of young Indians aged between 24 to 35 years, Kots has rapidly emerged as one of India’s leading players in the residential leasing sector.

Confiance Communications, headquartered in Gurugram, is one of India’s most trusted and result-oriented PR agencies. It boasts a remarkable track record of establishing media footprints for over 60 organizations in India and abroad. With the ability to captivate key stakeholders, Confiance establishes a powerful connection with target audiences, industry peers, and the investor community. Some of its impressive clientele include names like CashKaro, The Quorum Club, Leo Capital, Salad Days, Turkiye Tourism, Ladies Who Lead, Transition VC, and Zeeve, among others.

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