Eveready Industries India Ltd., the nation’s leading battery manufacturer, has announced a strategic partnership with India’s fastest-growing consumer internet company, Zepto, to offer rapid delivery of Eveready Ultima batteries in multiple cities. This collaboration addresses the growing demand for quick solutions to power essential devices, ensuring uninterrupted moments for users.
Meeting the Urgent Need for Quick Battery Replacement
Devices like smart remotes, blood pressure monitors, and children’s toys are integral to daily life, but a sudden battery depletion can disrupt critical moments. Recognizing this challenge, Eveready Ultima, known for its 400% longer-lasting performance, has joined hands with Zepto to ensure that users can access premium-quality batteries within minutes through Zepto’s rapid delivery platform.
A Game-Changer in Convenience and Reliability
Anirban Banerjee, Senior Vice President & SBU Head (Batteries & Flashlights) at Eveready Industries India Ltd., said:
“Batteries power critical moments in our lives, from health checks to the joy of a child playing with their favorite toy. Running out of power in such moments is frustrating. With Eveready Ultima’s exceptional product and Zepto’s rapid delivery, our endeavor is to help consumers stay powered without delay. This partnership redefines convenience and reliability.”
Celebrating the Partnership with a Witty Brand Film
To highlight this collaboration, Eveready and Zepto have launched a humorous brand film showcasing relatable scenarios where devices fail at critical moments and how Zepto’s quick delivery provides an instant solution. The film emphasizes the synergy between Zepto’s delivery speed and Eveready’s long-lasting batteries, making everyday life hassle-free.
Watch the brand film here: Eveready x Zepto Brand Film
Chandan Mendiratta, Chief Brand Officer at Zepto, added:
“Adding Eveready Ultima batteries to the Zepto platform enhances our sellers’ commitment to convenience and quality. This partnership ensures users can enjoy both rapid delivery and enduring power, making their daily lives smoother and more enjoyable.”
Quick Commerce Industry on the Rise
India’s quick commerce industry has witnessed explosive growth in recent years. According to a report by financial services firm Chryseum, sales in the sector have surged by over 280% in the past two years, reflecting the increasing demand for instant delivery services.
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