Haldiram’s, India’s leading traditional sweets and snacks major, recently unveiled its Teej campaign – “Teej ki Meethi Reet” that aims to highlight the brand’s focus on celebrating the timeless traditions of Teej which underlines the onset of the monsoon season and the perineal bonds of love and togetherness.
Haldiram’s Teej campaign aligns seamlessly with the age-old cultural celebration with a selection of Ghewar in flavours to suit diverse palates.
During the special occasion of celebratingTeej, Haldiram’s has introduced a special range of Ghewar and Feni gifting hampers, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. Each hamper contains a sumptuous assortment of Ghewar and Feni including Malai Ghewar, Kaju Cream Ghewar, Kesar Ghewar, Plain Ghewar, Rose Ghewar, White Feni, Kesar Feni, etc., among others.
Speaking about the unveiling of the Teej ki Meethi Reet campaign, Kailash Agarwal, President- Retail QSR, Haldiram’s, said, “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”
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