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Hexaware Technologies Acquires Softcrylic to Strengthen Data and Analytics Capabilities

Hexaware Technologies, has announced the acquisition of Softcrylic, a leading data consulting firm headquartered in Minneapolis. This strategic move aims to enhance Hexaware’s data and analytics capabilities, enabling the company to offer clients a comprehensive suite of services to drive marketing and customer journeys through data and technology.

By integrating Softcrylic’s expertise in customer journeys and marketing technology with Hexaware’s engineering prowess and AI expertise, the combined organization will bolster the capabilities of the Chief Marketing Officer (CMO) office in driving business growth through effective data utilization. Together, they will empower enterprises to extend and customize the data journey beyond marketing into multiple lines of business.

Girish Pai, Global Head of Data & AI at Hexaware, expressed enthusiasm about the acquisition, stating, “The acquisition of Softcrylic aligns perfectly with our vision of becoming a dominant preferred partner for our clients’ needs around customer and marketing analytics. Softcrylic’s deep data capability combined with their marketing analytics expertise will enable us to help our clients unlock the power of their data and drive tangible business outcomes.”

Softcrylic’s CEO, John Flavin, shared his excitement about the collaboration, stating, “Joining forces with Hexaware presents an exciting opportunity to expand our reach and accelerate our growth. We are confident that our combined expertise will create a powerhouse in the data consulting space.”

Softcrylic brings a unique blend of data strategy and engineering expertise to the table. Specializing in tackling complex data challenges, they offer services ranging from data capture and validation to data modeling and activation. With expertise across various marketing stacks such as Adobe, Google, and Salesforce, and engineering capabilities on Microsoft Azure and Amazon AWS, Softcrylic empowers organizations to harness their data and gain deeper insights through advanced data activation techniques.

Softcrylic’s client, Aidan Lyons, CEO of FanCapital, commended their partnership, stating, “Softcrylic is a critical partner for FanCapital as we build the largest sports vertical audience and incremental monetization platform in the world. I look forward to continuing our work with Softcrylic and believe the expanded capabilities of Hexaware can further enhance our data strategy.”

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