Priya Barve has recently joined WPP as India’s client lead for Hindustan Unilever, bringing with her over two decades of advertising and marketing expertise. With previous leadership roles at Google, Mondelez, and Leo Burnett across Asia-Pacific, Priya offers a diverse perspective on communications and media, having worked on both agency and client sides, as well as with tech platforms.
Additionally, Priya possesses a deep understanding of the rapidly evolving consumer and digital landscape in emerging markets across Asia. Beyond her professional endeavors, she is recognized for her passion for F&B, notably participating in MasterChef Asia in 2015.
In response to the appointment, Shubha George, WPP’s chief client officer for India, remarked, “A consummate professional, Priya brings a wealth of experience in aiding business success and digital transformation, as well as key local insights that are essential to succeed in diverse Indian markets. HUL is one of WPP’s key clients, and we are pleased to have Priya join the team to lead such a crucial client relationship. We eagerly anticipate driving further business growth and innovation together with Unilever.”