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Pine Labs’ Setu named former SAP India executive Raisinghani as its CEO

Setu, a Bengaluru-based API infrastructure company acquired by Pine Labs in 2022, has recently announced the appointment of Anand Raisinghani as its new Chief Executive Officer (CEO). Anand brings with him extensive experience in building high-performance teams and a track record of success in the technology sector.

Prior to joining Setu, Anand served as the Vice President and Head of Professional Services for BFSI, Telecom, and Media at SAP India. With over two decades of experience, he has held key positions at global technology giants such as Equifax, IBM, and Wipro.

In his new role, Anand is poised to lead Setu into its next phase of growth, particularly focusing on areas like open banking, account aggregation, API platforms, embedded finance, and data gateway.

“I look forward to working closely with our customers and partners to achieve new milestones together,” commented Anand on his appointment.

Setu plays a vital role in the fintech ecosystem, offering expertise in account aggregation, data gateway, identity verification, embedded finance, Open Network for Digital Commerce (ONDC), WhatsApp Business, and Bharat Bill Payment Service (BBPS). By providing cutting-edge API-driven financial architecture integrations, Setu empowers banks, insurance companies, lending firms, asset management companies, and other financial institutions.

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