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Pepperfry Named Mahip Dwivedi as VP and Head of Marketing

Pepperfry, an ecommerce place for furniture and home goods, has named Mahip Dwivedi as its new vice president of marketing. In his role, Mahip will oversee the company’s marketing strategy, brand communication, performance marketing, retention, and public relations. He started his new position on December 20, 2023.

Mahip has an MBA from MS Ramaiah Institute of Management in Bangalore and more than 14 years of experience in digital and performance marketing. Before joining Pepperfry, he worked as the chief marketing officer at Tyke Investment and as the head of performance marketing and SEO Growth at Flipkart. With his expertise, Mahip has successfully led campaigns to attract and keep users for brands like Bigbasket and Commonfloor.

Ashish Shah, chief executive officer at Pepperfry, said, “We are thrilled to welcome Mahip Dwivedi to the Pepperfry family as our new head of marketing. Mahip’s wealth of experience and proven track record in driving successful marketing campaigns aligns seamlessly with our vision for Pepperfry’s future growth and innovation. We are excited about the invaluable contributions he will bring to the table. We eagerly await the positive impact Mahip’s expertise will have in steering Pepperfry towards unprecedented success.”

Mahip Dwivedi, vice president and marketing head, Pepperfry, said, “I am honoured to join Pepperfry, a brand synonymous with quality and innovation in the e-furniture and home decor sector. I look forward to leading the marketing team and making valuable contributions to ensure the ongoing success and growth of Pepperfry.”

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