Schneider Electric, the global leader in the digital transformation of energy management and next-gen automation solutions, today launched the Schneider Electric Innovation Yatra to mark the 60th anniversary of company’s operations in India.
This carbon neutral yatra will travel to 60+ cities in India, aiming to highlight Schneider Electric’s 60-year journey in the country and the continued commitment to support nation building by imparting knowledge around advancements in IoT, Electricity 4.0, Digitization & Sustainability within the Energy management and NextGen automation space. It aims to spread the message of sustainability and digitization by connecting with over 20Mn+ citizens, corporates, industry experts, policymakers, partners, customers, farmers, electricians, institutes, government, and more. The eco-friendly mobile hub is powered by recyclable materials & renewable energy including Luminous solar panels and showcases IOT enabled solutions, connected product offers, journey of the group in India, contribution & commitment to India’s growth and a special ‘Green Yodha’ Sustainability Zone.
Speaking at the launch event, Deepak Sharma, Zone President – Greater India and MD & CEO, Schneider Electric India said, “Our 60 years of presence in India is a testament to our enduring commitment to the nation’s progress. Schneider Electric now has 37000+ employees, 30 manufacturing sites in India, making it the 3rd largest market & one of the 4 global hubs for the group. The Schneider Electric Innovation Yatra is a unique platform to connect & engage with our stakeholders, celebrate our achievements, and showcase our commitment to driving sustainable innovations and digitization. We believe, the vision of building resilient and sustainable India during Amrit Kaal, can be achieved through collaborative actions. I am deeply indebted to our customers, partners and employees for their continued trust and support”
Highlighting the company’s focus on responsible marketing, Rajat Abbi, Vice-President- Global Marketing, Chief Marketing Officer, Schneider Electric India, said, “I am elated to see the launch of the Schneider Electric Innovation Yatra. This carbon neutral Yatra will cover the length and breadth of the country to create awareness around sustainable, digital and NextGen automation solutions. This unique campaign is an extension of our flagship Green Yodha initiative aiming to reach a wider and diverse audience, and have more stakeholders join the good fight against climate change. Our marketing playbook has 4P’s purpose, partnerships, planet and performance and this initiative will have a unique blend of digital, physical, social and omni-channel presence reaching millions of Indians”
Schneider Electric is present in the Indian market with multiple popular brands including Schneider Electric, L&T Electrical & Automation, Luminous, AVEVA, to name a few.
Schneider Electric is a leader in Energy management, NextGen automation and Sustainability solutions for diverse industry segments. L&T Electrical & Automation (E&A) offers a wide range of products, solutions and turnkey services for electricity distribution, automation, and control, across various sectors. Luminous Power Technologies is a trustworthy brand with a wide range of innovative products in the power backup, and residential solar space. AVEVA is a global leader in industrial software, driving digital transformation and sustainability – offering partnership for our customers from Grid to Plug, Equipment to enterprise, component to cloud.
The Schneider Electric Innovation Yatra will connect with India’s diverse ecosystem, from citizens to corporates, from farmers to institutions and more. It aspires to simplify climate change for the masses by showcasing innovative solutions and create Green Yodhas, the climate warriors of tomorrow.