Formerly the Chief Creative Officer and Chairman of MullenLowe Lintas Group, Amer Jaleel, along with former Group CEO Virat Tandon, has unveiled their latest venture named Curativity.
Curativity.in emerges as a novel ecosystem with the mission to redefine the realm of marketing services talent. This platform facilitates the registration of freelance professionals on one end, while connecting them with potential clients on the other.
In its beta phase, the website already showcases esteemed clients such as Pfizer, PhonePe, and Tata Consumer Products.
Currently, Curativity encompasses a diverse spectrum of marketing service categories. These encompass fractional Chief Marketing Officers (CMOs), digital experts, influencers, video production specialists, strategists, art directors, copywriters, and researchers.
Virat Tandon elaborated on the reasoning behind the launch in a LinkedIn post. He underlined the fact that India observed the establishment of 167,000 new companies in 2022, indicating a ten-fold increase in company and brand formations compared to the previous decade. This surge, coupled with transformations in the media landscape, has led to a heightened demand for novel and innovative creative skills.Amer Jaleel
