The market leader Mario Rusk, is thrilled to announce its collaboration with the incredibly versatile Indian actor and singer, Diljit Dosanjh. He is now the brand ambassador for Mario Rusk.
Mario’s decision to rope in Diljit Dosanjh was driven by his wide appeal and his ability to connect with diverse audiences across generations and regions. His popularity cuts across cultural boundaries, making him a relatable and beloved figure for people from all walks of life. As a fun-loving personality, Diljit perfectly resonates with the essence of Mario Rusk, which embodies the spirit of togetherness, joy, and a sense of belonging. This alignment of values and characteristics makes Diljit Dosanjh the ideal choice to represent the brand and forge emotional connections with Mario’s consumers.
This strategic alliance showcases Mario’s commitment to excellence and delivering authentic flavours, while also marking the launch of an engaging TV commercial (TVC) showcasing the irresistible allure of Mario Rusk, aptly summed up as #RusksJoDilJitLe!
In the heart-warming TV commercial conceptualized and written by Delhi-based Ad agency Daiko FHO, featuring Diljit Dosanjh savoring the delicious Mario Rusk, he exclaimed with delight, “Jaha Dikhe Mario, Apna Samaj ke Khaliyo!” This catchy phrase, filled with his signature charm, captures the essence of the ad. It symbolizes how, wherever you find Mario, it feels like home, inviting everyone to enjoy this delightful snack together. Diljit’s infectious enthusiasm and the memorable catchphrase further strengthen the commercial’s impact, reinforcing My Mario’s message of togetherness through its delectable products.
