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BeatXP Named Indian Icon Hrithik Roshan as Brand Ambassador

India’s most rapidly growing direct-to-consumer (D2C) fitness technology company, BeatXP, has welcomed the renowned Indian Superstar Hrithik Roshan to endorse its latest range of massagers. This collaboration arrives at a pivotal moment, as the demand for fitness and health devices continues to surge. Hrithik Roshan’s partnership with BeatXP is set to solidify the brand’s position within the realm of body massagers. With a spot in the top three brands for body massagers in the country, BeatXP’s resonance with Hrithik Roshan’s health-conscious lifestyle perfectly aligns with its commitment to cutting-edge wellness solutions. His association represents a significant stride in promoting the importance of self-care and rejuvenation. Hrithik will play a central role in promoting a groundbreaking collection of massagers through the upcoming #BeatTheLimits campaign.

The impactful “#BeatTheLimits” campaign encapsulates the essence of surpassing mediocrity, embodying BeatXP’s steadfast mission to revolutionize fitness, relaxation, and vitality. By launching this pioneering campaign, BeatXP is ushering in a new era of wellness technology that empowers individuals to transcend their limitations. At its core, the campaign extends an invitation to shatter boundaries and exceed personal boundaries. Through this empowering movement, BeatXP’s inventive range of massagers serves as a catalyst for renewal, providing individuals with the tools to refresh, reinvigorate, and reenergize themselves. With #BeatTheLimits, BeatXP encourages people to venture beyond their comfort zones and unlock new levels of well-being, all made attainable through the transformative capabilities of their state-of-the-art massagers.

Speaking on this collaboration, Ashish DhuvanBusiness Director at BeatXP, shared, “We are thrilled to welcome Hrithik Roshan into the BeatXP family. His dedication to fitness and wellness aligns perfectly with our brand’s values. With the launch of the ‘#BeatTheLimits’ campaign, we aim to inspire individuals to transcend their limits and embrace holistic well-being.”

Expressing his excitement about the partnership, Hrithik Roshan said, “BeatXP’s unwavering dedication to provide health-care solutions truly impresses me. Their range of massagers is a remarkable step towards prioritizing self-care in our dynamic lifestyles. This partnership resonates strongly with our shared commitment to holistic well-being and rejuvenation.

Aziz Alam, Business Director at BeatXP, shared their perspective on the collaboration, stating, “Leveraging our partnership with the esteemed youth icon Hrithik, we anticipate a substantial outreach to our nationwide target audience. Despite being a leading massager brand in the country, the awareness surrounding massagers and their utility remains relatively modest. This collaboration not only elevates our brand’s presence but also serves as a pivotal tool for product and utility awareness expansion.”

BeatXP has introduced two flagship models – the Bolt Deep Tissue Massage Gun and the LegSense 360. These cutting-edge offerings are now available at exclusive launch prices on, with the Bolt Deep Tissue Massage Gun priced at just Rs 1,799, and the LegSense 360 available at an attractive price of Rs 14,999.

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