Adfactors PR has been chosen as the pr partner for Eveready India Industries Ltd., a leading manufacturer of batteries, flashlights, and lighting products. Eveready, a renowned brand with over 100 years of legacy, holds more than 50% market share in the battery category and is the top battery brand in the country.
After a rigorous selection process, Adfactors PR emerged as the selected partner to support Eveready India in its transformation journey and revitalize the brand to resonate with a younger audience. The mandate includes strategic counsel, media relations, influencer engagement, and other related services.
“We are thrilled to appoint Adfactors PR as the communication partner for Eveready. It is essential for us to be more visible amongst our target audience and to let our consumers know that we are more than just batteries.” said Anirban Banerjee, Senior Vice President & Business Unit Head – Battery & Flashlight. “Given the strategic expertise of Adfactors PR we intend to further strengthen our brand position & recall as well as scale up the arc of influence among key opinion leaders, media and Gen-Z cohorts for our overall business. It is especially important to shape the stories of various new launches, including a state-of-the-art range of Rechargeable Flashlights, Ultima Alkaline Batteries, Coin Batteries, Instacharge Emergency LED bulbs and more.”
Adfactors PR Chief Executive Officer Nijay N. Nair said“As portable energy and smart lighting solutions gain importance, it is an appropriate moment for Eveready India to harness the tremendous power of public relations to expand its footprint. With our pan-India presence, Adfactors PR is well-placed to turbocharge Eveready’s communications campaign and ensure its products gain greater popularity across geographies. Brand Eveready will now build on its glorious century-long legacy and will reach even greater heights over the coming years. We are delighted to take on this mandate.”
