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Centuary Mattress named Vijay Kumar Mikkilineni as GM – Brand and Marketing

Centuary Mattress, an Indian mattress brand, has named Vijay Kumar Mikkilineni as General Manager – Brand and Marketing. The company has onboarded Vijay for the integrated marketing of the brand and to implement creative marketing strategies.

Vijay has more than 12 years of experience developing marketing strategies for durable consumer brands and has developed campaigns to drive sales and ROI for companies like TCL India, Sony India, and Skyworth India.

Sharing about his vision for the company, Vijay Kumar Mikkilinen, General Manager – Brand and Marketing of Centuary Mattress, said, “I envision building Centuary Mattress as India’s No.1 mattress brand with a customer-centric approach and a strong retail platform. The aim is to bridge the gap, tap the uncovered markets, and reach the last-mile customer with online and offline marketing strategies. I want to leverage the company’s strong distribution network. Centuary is a forward-looking brand that offers superior quality products, and with the right marketing strategy, the same message will be taken to every Indian household.”

Uttam Malani, Executive Director of Centuary Mattress, said, “Vijay is a talented individual who has contributed to the consumer durable industry in many ways. His commitment to growth as a leader reflects in all the value-added projects he has delivered over the years. We look forward to working with him and how he will help us achieve our goals as a brand in the coming years.”

Vijay is a science graduate from Kakatiya University, Warangal, and has pursued PGDM in Marketing and Human Resources from Dhruva College of Management, Hyderabad.

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