Nutri Binge entrusts Mixed Route Juice with digital and social media responsibilities, following a successful multi-agency pitch. Based out of their Gurgaon office, the agency will handle Nutri Binge’s complete product portfolio and focus on enhancing the brand’s presence in the health and wellness-oriented Food & Beverage market.
Speaking on the win Amrita Sharma, Co-Founder & Creative Head, Mixed Route Juice, said, “We at Mixed Route Juice, are extremely elated to be collaborating with this exciting new brand – Nutri Binge in the FMCG – Foods sector. With a clear understanding of the brand’s priorities, we are conscious of our role as strategic partners and intend to use our vast experience and expertise to implement creative, disruptive & strong social and digital campaigns that will help Nutri Binge elevate their brand reputation and engagement multi folds in the ever-competitive market.”
Anindya Sengupta, Founder & CEO, Fitfire Consumer said, “We are excited about our new strategic partnership with Mixed Route Juice. Healthy snacking is one of the biggest growing sectors globally as well as in India and we are relying highly on the firm’s experience and expertise to help us strengthen the brand awareness and visibility of our flagship brand – Nutri Binge. MRJ is a young and dynamic agency and we believe they will give a vibrant approach to the brand’s content and messaging to make it stand apart from the competition.”
