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Premium EV Startup Raptee named Jayapradeep V as CBO

Jayapradeep V has been named the Chief Business Officer of premium electric motorcycle startup Raptee. JP, who has more than 25 years of expertise, has served as Royal Enfield’s business head for the Saarc and India regions for 15 years.

JP would concentrate on making Raptee a premium motorcycle in the 2W category while he was there. For effortless ownership, strategy, and execution in India and internationally, JP will also concentrate on designing and delivering the customer experience. Additionally, he will offer strategic support for the broader organization’s development.

Commenting on JP’s appointment, Dinesh Arjun, Founder, CEO, Raptee, said, “JP joins Raptee just as we reach a critical inflection point. We are transitioning from being a small technology outfit to an OEM. We intend to build a brand that does justice to the state-of-the-art tech that the team at Raptee has built over the last three years. I believe JP brings the experience of building an excellent motorcycle brand and the understanding of how crucial it is to accomplish so while being frugal and lean. Moreover, with senior leadership, cultural fit is extremely important, and his MO of being very hands-on and working at ground zero is very much in line with how we work at Raptee. We’re super thrilled to have him on board, and I’m personally looking forward to building Raptee alongside him.”

Commenting on his appointment, Jayapradeep V said, “India being the major player in the Global auto industry, the Indian 2-wheeler segment has to lead the transformation to the EV segment to create a global impact. While the EV penetration in the scooter segment has crossed 10% and is growing, the EV penetration in the Motorcycle segment, which is almost 2 times of the scooter segment, is yet to see any traction, with not many players in the segment. This brings Raptee an opportunity to be the leader in the EV transformation by offering technologically advanced motorcycles with first-of-its-kind features in E2W and helping consumers upgrade from their ICE to EV effortlessly. I am really happy to be working with a very young team at Raptee, designing and developing motorcycles for the young generation consumers.”

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