The latest ad of RummyCulture, a skill-based rummy website from Gameskraft, features retired cricketer and cricket analyst Harbhajan Singh. Featuring this partnership, RummyCulture launched a brand film with Singh that was distributed on a number of social media platforms, such as YouTube, Facebook, and OTTs. The effort aims to strengthen the brand’s belief that anyone can succeed by using the necessary abilities, strategies, discernment, and willpower.
The film explores how the game of Rummy and brand RummyCulture, both share the ethos of the Culture of Champions. It highlights how one needs the right skills to play Rummy, and that its winners should be christened as Champions too, like in any other sport. The film was produced by Grey World Wide India.
Speaking on the alliance, Harbhajan Singh said, “I am glad to have associated with RummyCulture, which respects the skills that players across the board require, and inspires a Culture of Champions among Rummy players. A game of Rummy needs skill, practice, strategy, perseverance, and dedication to win. Taking this into consideration, it’s only correct to acknowledge that champions are made here as well, at RummyCulture.”
Commenting on the partnership, Amit Kushwaha, head of brand strategy, Gameskraft said, “We are proud to have Harbhajan singh on board and are sure that this partnership will rightly communicate our brand’s message and ethos. RummyCulture pursues to highlight the skill and intelligence that players need to play the game of Rummy. This resonates well with Harbhajan Singh, who is a former cricketing Champion. We truly believe that anybody can be a champion in their game with the right knowledge, acumen, and attitude, and look forward to a fruitful association.”
