The global media company Sportskeeda has elevation of Ajay Pratap Singh as its new CEO. In 2019 he joined Sportskeeda as Head of Marketing, then in 2020 he was given the position of COO. Sportskeeda has experienced significant increase in its KPIs under his management and guidance as COO. Since his entry, users have increased by 2.5 times, while revenue has increased by 5 times. Growing the business and controlling its direction of expansion are part of the new CEO’s responsibilities.
The brand ventured into covering newer sports, and formats and according to the Comscore numbers, it went on to become the number 1 sports media publisher in India in Jan 2022, and the 10th-highest in the US in March 2022. Serving over 70 million active users every month, it is one of the largest multi-sports destinations. Sportskeeda recently strengthened its leadership team with the addition of Anirudh Kumar, who joined them as the Chief Strategy Officer. Anirudh has more than 12 years of experience, including with Matrix Partners, the Directi Group, and Snapdeal. With the appointment of Ajay Pratap Singh, Sportskeeda has geared up to achieve its ambitious growth targets, while creating highly engaging and fun experiences for sports fans worldwide.
As Ajay assumes the responsibility of the CEO, the founder of Sportskeeda, Porush Jain, will continue to be a shareholder and guide the team and mentor Ajay in the transition phase.
Talking about his appointment, Ajay Pratap Singh said, “It was a great learning experience working alongside Porush. Being the brand’s founder, he was instrumental in taking Sportskeeda to where it is today. With his continued guidance as a mentor to me and the team, we hope to take Sportskeeda to even greater heights.”
