Crosshair Communications, a public relation (PR) and social media agency, has bagged the PR contract for the Literature Festival, Sahitya Aaj Tak, scheduled to take place on 18th, 19th & 20th November 2022 at Major Dhyan Chand National Stadium, near India Gate, New Delhi. Crosshairs will be in charge of developing and managing the event’s key messaging, as well as updating event-related communication across the country.
In order to link individuals to the literary and cultural world, Aaj Tak created Sahitya Aaj Tak, a collection of poetry, prose, music, and drama. Authors, scholars, musicians, actors, columnists, business executives, poets, and theatre artists whose work has had a lasting impression on audiences will be included at the festival.
Stuti Jalan, Founder & Managing Director, Crosshairs Communication said, “Working for a popular literary programme is an exciting opportunity for us. As a result, we are overjoyed to welcome Sahitya Aaj tak as a new client. We are excited to collaborate on meaningful strategies, powerful stories that connect with the target audience, end-to-end solutions, and strengthening the presence of Crosshairs and Sahitya Aaj tak.”