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Kaizzen bags communications mandate of women’s clothing label, Femella

Independent public relations and digital agency, Kaizzen, has won the PR contract for locally produced clothing company Femella, which specialises in women’s wear.

The firm has been given the task of strengthening Femella’s corporate reputation, increasing its exposure, and assisting the brand’s expansion push as the strategic communications partner.

Exclusively created for Indian ladies, Femella is a slow-fashion apparel line from India. Its attire is straightforward, carefree, and centred on necessity and fashion. The 2008-founded fashion brand aims to provide young ladies with the best comfort, adaptability, and quality at an affordable price.

On the association, Kavya Arora, Director, Femella said, “Kaizzen leads the way in this domain and we at Femella could not have found better partners to handle our communications mandate. We are looking forward to growing this partnership to greater heights.”

Vineet Handa, Founder, and CEO, Kaizzen said “We at Kaizzen are elated to be entrusted by Femella for handling its communication mandate to enrich the brand’s image. The vision and priorities of the label are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

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