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Hindware’s consumer appliances business rebrands to Hindware Smart Appliances

Hindware Home Innovation Limited has announced the rebranding of its consumer appliance brands as ‘Hindware Smart Appliances.’ All consumer appliances products will now be housed under Hindware Smart Appliances, which is aligned with the mother brand Hindware.

The goal of the rebranding is to continue to lead the industry with innovative, smart, and connected appliances that make consumers’ lives easier, simpler, and happier. The company hopes to achieve this by strengthening its connection with consumers, increasing brand recall, and strengthening its market position, all while leveraging Hindware’s long-standing legacy of continuous innovation and trust among all stakeholders.

Rakesh Kaul, CEO and Whole Time Director, Hindware Home Innovation Limited, said, “Since the inception of the Consumer Appliance business, we have worked hard to execute on our growth strategy by strengthening our capabilities, investing in our product offerings, infrastructure and people. Bringing our complete product portfolio under one brand ‘Hindware Smart Appliances’ is a logical step towards solidifying our brand and clearly communicating what it reflects— a smart, futuristic, and truly human-first tech brand.”

He further added, “We are working on enhancing our digital strategy to achieve a competitive advantage in D2C, e-commerce, and social marketing. Our focus has always been to leverage consumer insights to meet their needs and therefore, we are now following a digital-first approach to provide our consumers with seamless brand experiences wherever, whenever, and however, they choose to shop.”

‘Hindware Smart Appliances’ new brand logo is designed with a bold black colour on a white background representing sophistication, and progressiveness. It uses hues to establish a better connect with the consumers.  It further incorporates the smart power button in its design where the alphabet ‘e’ has been carefully replaced with the power button symbol. This showcases the experience that Hindware Smart Appliances offers with its wide range of smart products by democratizing technology for all. The brand’s value proposition remains unaltered, and it will continue to be committed to its consumers by providing them with modern, smart and innovative solutions to add convenience to their lives.

Additionally, the website and marketing branding materials reflect the modernization of the new brand identity. As part of the company’s brand refresh, the initial part of the ongoing rebuild of the company’s website has already been launched.

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