Rahul Mishra has been promoted to lead the organization’s Web 3.0 projects by Indian M&E player Shemaroo Entertainment. Since 2018, Rahul has served as Shemaroo’s Head of Marketing. He has been crucial in helping the company’s many consumer-facing businesses establish their identities. He was essential to Shemaroo’s shift from a B2B to a B2C new-age digital company, as well as the rollout of its new imaging with the company’s push into OTT and Broadcast.
Rahul’s new position will involve discovering and developing opportunities in the third wave of the internet, which is more open and incorporates technologies like blockchain, AI, and IOT to improve the company’s user experience.
Hiren Gada, CEO, Shemaroo Entertainment commented, “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”
Commenting on the new role, Mishra added, “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”
