TATA Studi retains GOZOOP Group as its Digital AOR

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TATA Studi, India’s most comprehensive e-learning platform from TATA ClassEdge, has retained GOZOOP Group as its digital agency. Since 2020, the brand has been working with the independent marketing firm.

As part of the assignment, GOZOOP Group will continue to be in charge of the brand’s digital presence. The agency will actively manage social media interaction for TATA Studi, TATA StudiLive, and TATA StudiLeap, leveraging their skills in innovative marketing and storytelling.

Studi was founded on the science of learning, which is a very effective learning strategy that learning specialists suggest. TATA Studi’s purpose is to motivate children to be autonomous learners by instilling effective study habits in them.

Milind M Shahane, Chief Executive Officer, TATA ClassEdge says, “The EdTech industry is growing rapidly. TATA Studi app & TATA StudiLive online classes offer the latest technology facilitating learning and live tuitions for students to improve learning outcomes and performance. We have been working with GOZOOP Group for the past year and given their understanding of market & customer dynamics and our expectations, we are glad to continue our association with them for the digital marketing mandate. They helped us launch #PadhneKaSahiTareeka campaign at the start of our consumer journey, and we believe they are the right partners for enabling our next phase of growth.”

Samrat Bedi, CEO (India), GOZOOP Group says, “TATA Group is one of the most prestigious names in our country and GOZOOP Group is proud to be associated with TATA Studi, a brand we share similar principles and ideals with. In the last two years we have worked towards a common goal – meeting new heights for the brand in the digital space and look forward to continuing to provide result-driven solutions and communications for TATA Studi as their trusted advisors.”

GOZOOP Group has conceptualized and executed the branding campaign ‘Padhne Ka Sahi Tareeka’ for the brand foregrounding Tata Studi as an ideal after-school coach, last year. The campaign was released on both electronic and online platforms.