Teachmint launches a ‘Teacher vs Teacher’ battle in its latest brand campaign

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Teachmint, an education infrastructure startup and the creator of India’s largest teaching platform, kick-starts the new year by launching a brand-new digital teaching awareness campaign titled #TeachmintApnaoSimplyPadhao. In a series of four, short, quirky ad films, Teachmint demonstrates the benefits of digitization to teachers, beyond “live classes” and shows how automation can help them save time, stress and energy while meeting all their teaching needs. The films are shot in a boxing ring, set up as a competition between two teachers where one uses traditional techniques, and another has Teachmint’s state-of-the-art, mobile-first classroom solution at his disposal. The ad films are designed for digital distribution and will be available across all social media platforms.

The first video depicts Teachmint’s automated question generation feature that allows Teacher Anand to have access to 10 Lakh+ questions on the Teachmint platform, where he can create an entire test in just a click. On the other hand, Teacher Shastri struggles with keeping up, creating the test manually.

The second film, or ‘Round 2’, depicts how the conventional pen and paper method of grading answer sheets can bear down teachers. Fashioned as a competition between the two teachers again, Teacher Anand utilizes Teachmint’s automated test grading to process a record number of answer sheets in a stipulated time period while Teacher Shashtri lags behind with his conventional method of checking answers.

Similarly, the two other ad films showcase how Teachmint’s educator-focused features like automatic homework sheets and live class recording make it the perfect smart tool for a teacher.

Launching this new campaign, Divyansh Bordia, COO & Co-Founder, Teachmint, said, “We are very excited to kick-start the new year with a narrative to help teachers understand the value digitization can bring into their lives. With the Teachmint platform, teachers are one click away from simplifying all their teaching needs – from the way they create and correct tests to the way they assign homework. Teachmint was built with the mission to make teaching simpler and to help every teacher connect with their students easily, from anywhere on any device. With “Teachmint Apnao, Simply Padhao”, we want to demonstrate this convenience to the teachers of digital India and show them how digitization can bring them closer to greater efficiency with lesser stress.”

The launch of #TeachmintApnaoSimplyPadhao campaign closely follows two other major campaigns launched by the brand to highlight India’s need for speedy digitalization of the education sector. In April 2021, the brand had collaborated with renowned Bollywood actor Rajkummar Rao to drive awareness of digital education and Teachmint’s role in enhancing it as a mobile-first teaching platform. This was followed by a collaboration with veteran actor Anil Kumar in November 2021 to drive the importance of the adoption of digital tools for educational institutes and organizations with the ‘Teachmint for Institute’ campaign.