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CavinKare bets big on Face talcum market; Adds two new variants to Spinz BB Face Talc range


In an effort to further strengthen its presence in the burgeoning face talcum market, FMCG major CavinKare today announced the extension of its Spinz BB Face Talc range. Launching two new variants – Radiant Pink and Pearl White, the company also announced budding South Indian star, Actor Tanya Hope as the brand ambassador and rolled out an intriguing new TV campaign. The newly launched face talc variants have been curated specifically to suit the needs the of diverse Indian skin tones

Commenting on the launch, Raja Varatharaju, Business Head – Personal Care, CavinKare, said “BB talc has successfully revolutionised the face talc category over the past couple of years and we are confident that the portfolio extension will help further strengthen our market presence. Our consumer studies led to the launch of differentiated variants and a new communication strategy, to address the needs of modern young girls across geographies. With this we aim to become a market leader in the face talc category over next 5 years”

The TVC showcases the challenges faced by new-age women who are looking for options to look fresh throughout the day without much effort. Highlighting the product’s USP, Tanya Hope is seen in the TVC sharing the key features of all new variants in Spinz BB Face Talc.

CavinKare’s flagship personal care brand – Spinz conceptualised and introduced BB Face Talc in 2016 with a single variant: Natural Beige. With the addition of two new variants – Radiant Pink & Pearl White, the singular focus of the product range is to offer instant brightness and 2x longer-lasting glow with a new HD formulation. The face talcum range also helps cover dark spots and blemishes and gives soft and smooth skin.

Spinz BB Face Talc is currently available across Kirana stores, e-commerce platforms and retail outlets. The product is different SKUs starting from 12g at Rs. 10, 25g at Rs. 25, 40g at Rs.65 to 80g at Rs.110.

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