Kinara Capital ropes in Ravindra Jadeja as Brand Ambassador

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On the occasion of the company’s tenth anniversary, Kinara Capital, an innovative fast-growing fintech serving India’s MSMEs, announced today that it has enlisted Indian cricket team’s brilliant star, Ravindra Jadeja, as its official brand ambassador. Kinara hopes to expand its presence in the country’s MSME sector with this relationship. Kinara Capital, which now has an AUM of INR 1000 crores, intends to increase 500 percent by 2025.

Kinara’s innovative products include the end-to-end digital myKinara app, over 400+ digital wallet payment alternatives, a free ‘Grow with Kinara’ training series for consumers, and the HerVikas reduced loan programme for women entrepreneurs. Until now, the company has disbursed over 70,000 collateral-free loans, positively influencing over a million lives through local job creation and increased income.

Seeking to support even more MSMES and promote its growing presence in over 90 cities in 6 states of India, Kinara Capital has signed up all-rounder cricketer Ravindra Jadeja as its brand ambassador.

Kinara Capital’s Founder and CEO Hardika Shah said, “I founded Kinara with the sole aim of easing access to credit for hardworking yet underserved MSME entrepreneurs in India. Starting with a handful of people in a home office, to impacting lakhs of lives in a short amount of time, Kinara has come a long way. On the occasion of our 10th anniversary, I am proud of my team and thankful to our investors and partners for believing in our vision of financial inclusion. Our sights are set even higher for the future.”

On appointing Ravindra Jadeja as Kinara Capital’s official brand ambassador, Hardika Shah further added, “Ravindra Jadeja has become a household name in India because of his stellar performance, integrity and commitment to cricket. Both entrepreneurs and athletes thrive on the power of their own grit and determination. Jadeja’s voice will amplify our presence and bolster our pace of ensuring MSMEs can grow their businesses with Kinara.”

“It is a proud moment for me to represent fintech Kinara Capital as its official Brand Ambassador,” said Indian cricketer Ravindra Jadeja, “I come from a humble background and I understand the value of how just one opportunity can change the course of your life. This is what I liked about Kinara; they are giving that kind of opportunity to small business entrepreneurs who are the backbone of our communities and our country. Kinara Capital is hitting a sixer with financial inclusion and I am thrilled to help them carry their mission further.”

Founded in 2011, Kinara Capital has disrupted last mile lending in India with a blend of high-tech and high-touch approach that combines sophisticated technology and data-driven processes with personalized customer service in vernacular languages. Kinara Capital offers business loans to all MSME sectors including Manufacturing, Trading and Services.