Bumble, the woman-first dating and social networking app, today announced the global release of its new dating experience highlighted by a redesigned Bumble Date profile and advanced new matching algorithm.
“This is a special moment for our business and our teams worldwide who have been working tirelessly to launch what can only be described as one of the most significant product and algorithmic advancements since our launch seven years ago this week,” said Whitney Wolfe Herd, Bumble Inc. Founder and CEO.
The news closely follows Apple’s App Store Awards announcement that Bumble has been named one of the 2021 Apps of the Year in the trend category for fostering connection.
“The recognition from Apple is incredible and is both humbling and inspiring as we look to build upon our success this year,” Wolfe Herd continued.
During the pandemic, the way the Bumble community used the app evolved as people’s dating behavior became more intentional with a focus on compatibility and connection before moving offline. In response to this and in addition to input from our global community of millions of daters and months of product testing, Bumble app’s new dating experience places an emphasis on more engaging, less superficial profiles and prioritizes the content daters need to make more intentional moves. You can now see a person’s bio — including pronouns and interests — just below their first photo to help you learn more about a potential match right from the start. This is only reinforced by the ability to choose from up to 160 categories of interests to display on your dating profile, in addition to the ability to connect your Instagram and Spotify accounts to further showcase your personal style.
Bumble’s matchmaking algorithm has also been rebuilt from the ground up, using the latest in machine learning technologies to help provide better matches. It learns from past customer behavior to deliver the best possible matching experience – all in a manner that helps to protect user privacy and security. With the updated algorithm, Bumble has also introduced a new system that recommends which photo to lead with in your profile, which has already led to an increase in matches for people on Bumble. As we move into the new year, Bumble has made it easier than ever before to make the first move and find a meaningful connection.
Since the unveiling of the Bumble Date profile redesign, the app has seen an increase in time spent on profiles – which highlights a person’s intent to learn more about a potential match before moving on to another.
“We know making informed, intentional moves leads to better, more meaningful matches in the long run and we’ve developed a dating experience that delivers upon that in many ways,” added Miles Norris, Bumble’s Chief Product Officer. “Now our customers will be able to showcase themselves in a deeper manner with more non-photo information, resulting in more matches and good chats, while an updated algorithm is showing them the people they really want to see and get to know.”
Bumble has also been deploying machine learning to enhance its focus on user safety. The app recently launched a system that automatically prioritizes the most severe safety reports and shortens response time. Additionally, Bumble can now detect content and behavior that violates its Community Guidelines with proactive safety monitoring, which uses automated and AI-based technology to identify potential violations before members even report them. This includes harassment, hate speech, and other inappropriate content in over 100 languages. To date, Bumble has blocked over 2.5 million accounts in 2021, the majority of which were blocked automatically.