Join Ventures Announced The Launch Of D2c Food Brand Masqa;investing $7 Mn In Launch Phase

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on reddit
Share on pinterest

Join Ventures, the home of D2C brands for celebrations, today announced the introduction of Masqa, a new D2C brand for decadent foods. With an investment of over $7 million in Masqa over the next 18 months, the firm plans to hire over 100 personnel in operations, sales, and marketing around the country.

Masqa has a strong inception, placing it in the league of premier brands in the indulgent food market, thanks to Join Ventures’ portfolio of prominent brands-IGP, Interflora India, and IGPforBusiness, which has a base of over 100 million visitors in 100+ countries.

Masqa, a direct-to-consumer company, promises to provide customers with a premium gourmet experience by offering professionally curated assortments of delicacies such as sweets, pastries, and chocolates.

Speaking on the announcement, Tarun Joshi, Founder & CEO, Join Ventures & Masqa, said, “This year, consumers across the world shopped for over 100 tonnes of indulgent foods from us. With our commitment to provide consumers a superlative experience coupled with the passion for everything celebratory and love for gourmet, creating Masqa became a logical and most relevant addition to our portfolio. We aim to take Masqa across the globe and deliver a gastronomic experience beyond the imagined.

“Food is a strong growth area for Join Ventures and we are looking at investing upward of $7mn in next 18months on Masqa to give a full stack D2C experience to the consumers. To enable this we are in the process of building a team of 100 specialists for Masqa.” Joshi added.

According to Avendus D2C report, the D2C food and beverage market stood at $5.5Bn in 2020 and is projected to grow at a CAGR of around 40% to touch $15Bn by 2025. The company aims to target the rising affluent Indian households and capture a sizable chunk of the Ready-to-Eat market with premium, indulgent food offerings from Masqa.