Jupiter, a digital banking experience built with a ‘you-first’ philosophy, announces its ‘Mission Invite’ campaign as the platform opens up to more users. Rajkummar Rao, a well-known actor recognized for his avant-garde movie roles, will be the face of this campaign and appear in a series of digital advertisements that run along the theme of #Experiencethenew. Through this campaign, Jupiter will give away limited invites to people for a chance to experience a brand new way to bank in India. The digital banking platform has partnered with Federal bank to provide bank accounts to consumers.
In the series, Rajkummar Rao has caught a whiff of some of Jupiter’s cutting-edge offerings that includes a unique, sleek Spacefire-colored debit card – a one-of-a-kind card that introduces users to Jupiter’s new-age way of banking. The series will further show Rajkummar wooing the initial app users to get his hands on this card, which is bound to make him stand out from the crowd.
The app is also equipped with desirable smart features that are intuitive to the financial needs of young Indians today. The brand campaign goes on to reveal some of these:
Commenting on Jupiter’s brand partnership, Jitendra Gupta, Founder & CEO, Jupiter, added, “We are delighted to have Rajkummar Rao on board to represent our ‘Mission Invite’ campaign. Throughout his career, Rajkummar has dared to defy the norm and go for unconventional roles. His earnest performances continue to win hearts and he perfectly encapsulates Jupiter’s mission to change the way banking is done while building lasting relationships with customers based on trust.”
Speaking of the association, Rajkummar Rao mentions that “As a brand, Jupiter is far off from being a vanilla digital banking platform. The Jupiter app gives you the tools to look at money with a smart lens; empowers you to make better decisions with your money, build better habits towards saving for your goals and makes it completely easy and convenient for you to do daily banking transactions. Basically, it turns what appears to be banking ‘chores’ into seamless, invisible actions so you can get on with your life and do more with your time and money.”
Being a novel experience in the digital banking category, the digital campaign takes the previous “A New Way to Bank” campaign up by a notch and invites users to #ExperienceTheNew on the app this time and build their trust based on first-hand experience. The three-part digital video series will clearly capture the novelty of the product experience & establish the brand identity strongly and unmistakably with the viewers.
Speaking of the brand’s association with Rajkummar Rao, Kiran Ramamurthy, COO, Media Monks, said, “The youth today is looking for digital-first solutions in all aspects of their life, including how they bank. Jupiter is an answer to this need with its distinctive and consumer-friendly features. Banking is not an instinctively comfortable activity for this audience, which is why it was important to make the brand approachable. And we found Rajkummar to be the perfect foil with his down-to-earth and relatable persona.”