With the cricket season in full swing, Myntra today announced that it is now hosting MPL Sports’ official Team India merchandise collection on its platform. The assortment includes distinct styles such as the player jersey, stadium jersey, training jackets and hoodies, and polo tees by MPL Sports, which is the official kit sponsor of the Indian Cricket Team. The highlight of the collection is the recently launched “Billion Cheers Jersey,” highly sought after by cricket fans due to its unique design inspired by billions of fans, both at home and abroad. The jersey bears sound wave patterns representing fan chants and cheers from iconic matches and comes in shades of Prussian and Royal Blue for a sharp and vibrant look. The collection starts retailing at an attractive price of just Rs 999.
Myntra attracts a large and varied cohort of sports fans and always strives to bring the most-anticipated styles to the shoppers. Speaking on the occasion, Arvind Charanyan, VP – Revenue & Growth, Myntra, said “We are thrilled to partner with MPL Sports to bring its official cricket collection to Myntra’s wide base of shoppers, especially with so much excitement surrounding the games. Cricket has always been the pulse of the country and we are delighted that our consumers can showcase their unwavering support and enthusiasm by donning the official merchandise and cheer as our men in blue put their best foot forward to win the championship.”
Through MPL Sports’ partnership with the Board of Control for Cricket in India (BCCI), the athleisure brand strives to make the official merchandise of the Indian team universally available for all fans at affordable prices. Shobhit Gupta, Head – MPL Sports, said, “We are thrilled to partner with Myntra to showcase the first-of-a-kind Billion Cheers Jersey along with a comprehensive range inspired by and made for cricket fans. We are sure that Myntra’s seamless shopping experience and extensive reach will ensure that billions of cricket fans can get access to styles that they love wherever they are, while they support the team in their pursuit of the championship title. We look forward to building a long-term relationship with Myntra and hope to explore newer avenues in the coming years.”
MPL Sports also recently launched the official Team India jersey anthem, Show Your Game, which captures how Indians across different walks of life come together and through their A-game breathe life and character into the jersey. The anthem touches upon how the jersey isn’t just a piece of apparel but is a call to action for all avid supporters to show up for their home team.