The 360-degree integrated marketing mandate for Oman Cricket, the official governing body of the sport of cricket in Oman, has been awarded to Gozoop Middle East, which is part of the independent Gozoop Group. For the Board of Control for Cricket in India, the country is co-hosting the seventh edition of the ICC T20 World Cup 2021 with the United Arab Emirates (BCCI).
Gozoop Middle East will be in charge of major campaigns, using a multidisciplinary strategy that includes creative, strategy, social media, digital PR, influencer management, media planning, and buying.
Pankaj Khimji, chairman, Oman Cricket, said. “For Oman, this is a watershed opportunity and we want to make the most of it by showcasing our true potential to the world that has been unknown to many. We believe in building a global presence and promoting community engagement through the sport and the T20 World Cup has helped us come miles ahead from where we were just two months back. We are thrilled to share this journey of introducing Oman in the world of cricket with Gozoop. The team at Gozoop has a proven pedigree in building global brands and doing iconic campaigns that delight audiences which I am sure will benefit Oman Cricket and enhance Oman’s image in the minds of the global audience,”
Commenting on the association Ahmed Aftab Naqvi, CEO and co-founder, Gozoop Group, stated “Oman has always had a special place in our hearts with its warm people, rich culture and mesmerising natural beauty. In recent times, it has also been winning our hearts on the cricketing field. The progress Oman has made on the world cricketing stage is nothing short of phenomenal. Pankaj Khimji’s vision for growing the sport in Oman has inspired us to put together a best in class team in Muscat, from our Middle East and India operations that will make everyone in Oman fall in love with this beautiful game,” .