PredictiVu, an AI-powered analytics firm, has raised $1.5 million in a Pre-Seed round headed by Market Xcel Data Matrix and sponsored by Nomura Research Institute (Japan) and Infobridge Asia (Japan).
The Gurugram-based B2B tech firm intends to use the funds for product development, enhancing its existing AI capabilities, and expanding its product line.
PredictiVu addresses marketing’s existing data latency and data silos concerns by providing marketing professionals with near-real-time business intelligence insights 10 times faster than traditional techniques. Dynamic Marketing Optimizer (DMO), the company’s main product, is a centralised next-generation AI-powered data visualisation platform that can analyse data insights 90 percent faster.
Kunal Sarkar, Vice President, PredictiVu, said, “We are extremely glad to have such a stellar set of investors back us up on our mission. This will help us to add more AI/ML capabilities into our product line and provide personalised, accurate real-time insights to our partners.”
Raja Vishal Oberoi, CEO, Market Xcel, said, “Our confidence in PredictiVu emanates from their impressive and unique product solutions, approach and offering capabilities. There is a latent need for such near real-time multi-dimensional data mapping using AI/ML modules in marketing and PredictiVu’s perfect blend of concepts, experience in delivering BI insights and outcome-driven approach makes them extremely suited to lead India’s next level data interpretation need.”