Sanfe, a Delhi-based feminine hygiene and intimate skincare firm, revealed on Monday that it has received $1 million in a new Series A round.
Sanfe, which was founded by IIT-Delhi grads Archit Aggarwal and Harry Sehrawat, intends to invest the funds in marketing and customer service. In order to boost its visibility and recall among the target demographic, the brand is also pursuing affiliations and collaborations. Radhika Apte has recently joined Sanfe as a brand ambassador.
Speaking on the investment, Harry Sehrawat, Co-founder, Sanfe said,“Our investors have helped us immensely to make our vision a reality with their guidance and deep involvement. It has helped us ensure that we stay true to our mission of being a voice and choice for women’s intimate wellness and hygiene.”
Intimate Skincare, Body Grooming, and Period Care are among the startup’s current product categories.
Sanfe’s products are available on the company’s website as well as ecommerce sites such as Nykaa, Amazon, Myntra, Snapdeal, Flipkart, and others. The business is growing and concentrating on feminine hygiene and wellbeing. With current and new goods being added to the suite, the firm expects to have a considerably larger market reach.