BYJU’S, a major ed-tech firm, has named Vineet Singh as Vice President, Brand & Creative Strategy.
Vineet’s responsibilities will include developing and enhancing the brand’s value proposition across both offline and online mediums in order to cater to a wide range of audiences across the country. Vineet will be in responsible of creatively expanding brand recognition and strengthening the company’s posture for market growth, from market research and insight analysis to designing brand elements and tone. He will be in charge of the brand’s creative philosophy, as well as the conception and execution of dramatic tales for BYJU’S.
“Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers”, said Pravin Prakash, Chief People Officer, BYJU’S.
Commenting on the announcement, Vineet Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. BYJU’S strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”
Vineet was the Group Chief Marketing Officer of Embassy Group and WeWork India before joining BYJU’S. He has over 15 years of expertise. During his time at Digitas, he was a key contributor to the development of marketing and digital strategies for businesses such as Nestle, JK Tyres, Make My Trip, and others. He was the head of media and platform sales for developing business groups and government bodies at Google India. He also had the opportunity to work on automation-related projects and established expertise in display advertising in the Indian market, having worked with customers from diverse sectors such as education, e-commerce, travel, auto, and government.