Britannia Bourbon partnered with three of India’s young and cool cricketers — Hardik Pandya, Shreyas Iyer, and Deepak Chahar – to create its largest-ever promotion. The new TVC, which puts Bourbon at the heart of the action, piques interest in the legendary chocolatey treat. The TV commercial, which features the trio who are known to be pals on and off the field, tells a storey that every group of friends can relate to. It’s based on the simple but universal observation that Bourbon is so good that you wouldn’t want to share it with even your closest friends. Hardik pulls a petty theft on Shreyas and Deepak in the film by appearing to share the last piece of Bourbon while hiding the other two.
Original Britannia Bourbon honours the mischievous relationships between real friends and Britannia Bourbon’s role in igniting fun between such friends as part of the brand’s Original Friendship concept. These friendships are unique in that they are unpretentious and enjoyable, and these pals, like the characters in the TV commercial, will not miss an occasion to poke fun at you.
Commenting on the launch of the #BourbonFriendsForever campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said, “Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer, and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”
Sambit Mohanty, Head of Creative – South, McCann Worldgroup said, “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness, and shenanigans – with Britannia Bourbon at the heart of it!”
