D2C style brand Bewakoof raised Rs 60 crore up in its most recent round drove by InvestCorp. IvyCap Ventures and Spring Marketing Capital additionally took part in the round. Up until now, the startup has raised Rs 170 crore, including this round. Dispatched in 2012 by Prabhkiran Singh, Bewakoof is a style brand based via online media, with content advertising being a key development procedure. It is intending to speed up its development direction by putting resources into showcasing, marking, innovation, and ability obtaining.
The startup is well known for its contributions in the easygoing wear class and has as of late dispatched Indo-combination ethnic and sleepwear alongside a scope of coordinated efforts with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney.The D2C style brand is wanting to dispatch sports clothing and innerwear, other than increasing its recently dispatched magnificence brand Cosmos.
Prabhkiran Singh, Founder and CEO, Bewakoof, said, “Bewakoof has emerged as the largest D2C fashion brand in India. This growth has come on the back of rolling out new categories, exclusive fashion range with brands like Coca Cola. With the new fund raise, we are gearing to take the brand to an unexplored new customer base, which will be enabled through mass media like TV and print campaigns.”
