Pioneers of the sleep-tech movement in the country as well as Asia’s first and only grid-based mattress makers, The Sleep Company, today introduced Bollywood megastar Anil Kapoor as its first-ever, official brand ambassador. With an aim to elevate the sleep experience of customers across the country, the D2C sleep solutions brand looks to amplify its national presence through a slew of digital campaigns which will be headlined by India himself. His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company, which believes that the start to a healthy lifestyle begins with sound sleep.
The Sleep Company has been pioneering innovation in the comfort and sleeps solutions market, charting out a transformative path with sleep science at the core of its innovations. Building on that base of scientific invention, the company offers premium products that are based on its revolutionary, patented Super Stretchy SMART GRID. Through its availability in the digital marketplace (Amazon and Flipkart), the company has received a fair share of attention and success. However, with this association, the brand now vies for a slice of India’s mainstream market with heightened brand awareness and visibility for its Smart GRID technology.
Speaking on the association Anil Kapoor, Ace Actor & Brand Ambassador, The Sleep Company, said, “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care. It’s important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.”
Commenting on this exciting brand update, Priyanka Salot – Founder, Of The Sleep Company said, “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonate with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand. Our products are targeted towards the conscious buyer, those who do not want to compromise on quality and look for something that adds value to their lives. With this association, we hope to leverage his unique brand of fun, quirk, and class to further amplify The Sleep Company’s unique value proposition and technology.”
The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns. The Sleep Company will then go on to introduce the superstar’s distinct brand of charisma in a nationwide campaign, releasing this month.
This announcement comes after the brand’s recent funding, which saw fresh capital of about INR 13.4 CR funneled into the startup, part of which will go towards investments in the brand.