In a multi-agency bid, leading entertainment firm Viacom18 has awarded Colors Gujarati’s digital operations to Zero Gravity Communications. Colors Gujarati will entrust the agency with managing both its social media and digital communications duties. Colors Gujarati hopes to increase its social media presence and expand its customer base through this relationship with ZGC.
Colors Gujarati is the only Gujarati general entertainment channel that reflects the heterogeneous cultures of Gujarat and is reminiscent of the state’s vibrant traditions through its innovative and differentiated content.
ZCG will be entrusted with end-to-end digital communication management as Viacom strives to build deeper inroads into various regions in India through a vernacular medium.
“Viacom has redefined the entertainment industry through its engaging content and top-notch creativity. We are proud to partner with Colors Gujarati to aid it in its journey to disrupt the vernacular entertainment industry. As a strategic partner, our key focus will be on building Colors Gujarati’s strong recall across platforms via storytelling and help them stay connected with their target audience,” said Khushboo Solanki Sharma, Co-Founder, Zero Gravity Communications.