Tute Consult, a strategic Marcom agency, has earned the integrated communication outreach mandate for NUMI Paris, a French luxury eyeglasses company. The agency will be in charge of improving NUMI Paris’ image in India, as well as running relevant campaigns, managing influencer activations, and strategic PR.
Tute Consult will thoroughly optimise all conventional and digital communication contact points to engage and establish NUMI Paris’s position and domination in its market, using their data-driven and strategic approach.
NUMI Paris eyewear, the newest in fashion to arrive from Paris, was just launched in India with the goal of breaking down barriers between established, conventional ideals of luxury and empowering people to express their own unique style. In its first month, the brand partnered with two of the world’s most prestigious sporting events -The French Open Tennis Tournament as associate sponsor and ICC World Test Championship (Ad campaign showcase with telecast partner Hotstar). Few weeks ago, the brand made a splashing announcement by roping in talented actress Athiya Shetty and ace cricketer KL Rahul as their brand ambassadors.
Mr. Jean-Phillipe Chilet, the Directeur du Development Commerciale for NUMI says “We are excited to have onboard Tute Consult as our integrated communications partner in India. With their vast experience in consumer brands and the work they’ve put in for other brands, it only deemed fit to have someone who shares the same vision as us. The team is agile, passionate and strategic, something that forms a very strong foundation. We look forward to a long inning together.”
Commenting on the new business win, Shweta Mehrotra, Lead – Strategy, Tute Consult said, “We’re excited to partner with NUMI Paris and bring the French elegance to India. We’re glad that the team has entrusted us with the brand’s communications mandate and are on the same page with us when we proposed a multiple avenue outreach programme. We understand that luxury consumers reside across several pockets in India (urban to rural) and consistent engagement through innovative and high impact activations are what will get us their attention and hold. We look forward to a strong and fruitful collaboration with NUMI Paris.”