India’s first Caffeinated Personal Care brand – mCaffeine has launched its ‘#GetTheGoodDose’ initiative to encourage millennials to get the vaccine. ‘#GetTheGoodDose’ by mCaffeine emphasizes upon all Indians who are 18 years and older to take the jab for a better tomorrow. To further foster this sense of social responsibility, anyone who is 18 and above and pledges to get vaccinated on their website, will earn a token of appreciation through their best seller Espresso Coffee Bathing Bar on orders worth INR 699/-
mCaffeine has become a cult favorite brand with over 2.8 million Gen Z customers across India, and believes that this customer base aka their ‘wolf pack’ is bold and strong- and that the future of the country, especially during the pandemic, depends on their accountability. The brand wishes to inspire these youths to better take care of themselves while supporting the government’s vaccination drive.
Expanding on the objective of the campaign, Tarun Sharma, Co-Founder & CEO, mCaffeine mentions, “With the second wave of Covid-19 just settling, we all need to come together and ensure that we act responsibly by pledging to get vaccinated, whilst also urging and helping others around us to get their jab. With #GetTheGoodDose, we aim to be vocal through the voice of our consumers and strengthen their resolve to get vaccinated, for we truly believe that our consumers are the best advocates for our country.”
He further adds, “If we are able to bring them all together to share this common goal via large participation, we can lead by example and our campaign can serve as an authentic voice to encourage the nation’s millennials to safely act before it is too late. Every small step towards this contribution could make a huge impact, as the more people are vaccinated, the closer we are to our pre-covid routines. Our campaign thus aims to put together a collective effort to curtail the spread of this year-long global pandemic.”
#GetTheGoodDose will be live on 7th July 2021 on mCaffeine website for Indians above the age of 18 years.