AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has successfully wrapped up a dynamic campaign for Blue Heaven’s newest skincare range, utilizing its proprietary influencer marketing software, AnyTag. Blue Heaven is a homegrown cosmetic brand, offering a wide variety of products in the mass market segment of…
On World Compliment Day, Pulse Candy, a leading hard-boiled candy brand owned by the DS Group, launched a heartfelt outdoor campaign honouring the local heroes. Executed and implemented by MOMS Outdoor, a unit of Madison World, the ‘Pulse of Compliments’ campaign adopted a people-centric approach that extended compliments to individuals whose selfless actions serve as…
cult.sport, India’s foremost destination for sports and fitness equipment, apparel, and supplements, has unveiled an exciting new brand campaign, ‘The Maidan called India’, that aims to reshape the way people perceive sports and athleticism in their everyday lives. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives….
Shyam Steel one of leading producers and manufacturers of primary TMT Bars launched their new TVC campaign featuring Sonu Sood. The new TVC is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The campaign aims to send across the brand message that Shyam Steel will assist people in achieving their dream as steel is just…
IKEA, the world’s leading Swedish home furnishing brand launched a new integrated campaign in India across television, OOH, and digital channels. The campaign focuses on IKEA’s wide range of home furnishing solutions providing value for money and serving multiple purposes for each family member. Under this campaign, IKEA has released two TVCs, featuring two of…
MediBuddy, India’s leading digital healthcare platform, has launched a new campaign called #LabsFromHome, which encourages individuals to prioritise their health and develop the habit of preventative health-checkups through ultra simple at-home body test services. A TV commercial, outdoor billboards, and social media postings and articles will all be part of the campaign’s promotion across all…
Bajaj Allianz General Insurance has launched a fresh campaign titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labelled as bad drivers, lacking the ability to parallel park, incapable of buying a car on their own and many more. Conceptualised and executed by WATConsult, an…
Coca-Cola has announced the launch of Maaza’s new flavor – Aam Panna, at the back of extensive market testing and in-house innovation. Further expanding the homegrown beverage brand’s portfolio, the Company aims to refresh its consumers this summer with a new beverage, most suited to the Indian palettes, made with real green mangoes and delicious…
Dream11, the largest fantasy sports platform, today announced the launch of a new brand campaign with a total of 17 new ad films featuring India’s top international cricketers, celebrities and social media stars for the TATA Indian Premier League (IPL) 2022. The brand’s Dream Big proposition launched in 2021, aims to motivate viewers to believe…
ITC Classmate, India’s leading notebook brand with an unmatched product quality and a strong commitment towards partnering with students in their journey of learning and development, has announced launch of a new television campaign focused on adding joy and excitement to learning. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the…
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