Cult.sport says, “Sport Every day on the Maidaan called India”
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Cult.sport says, “Sport Every day on the Maidaan called India”

cult.sport, India’s foremost destination for sports and fitness equipment, apparel, and supplements, has unveiled an exciting new brand campaign, ‘The Maidan called India’, that aims to reshape the way people perceive sports and athleticism in their everyday lives. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives….

Shyam Steel onboards Sonu Sood for their new TVC Campaign
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Shyam Steel onboards Sonu Sood for their new TVC Campaign

Shyam Steel one of leading producers and manufacturers of primary TMT Bars launched their new TVC campaign featuring Sonu Sood. The new TVC is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The campaign aims to send across the brand message that Shyam Steel will assist people in achieving their dream as steel is just…

IKEA introduces new campaign; showcases IKEA’s offerings for the various definitions of a family’s comfort
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IKEA introduces new campaign; showcases IKEA’s offerings for the various definitions of a family’s comfort

IKEA, the world’s leading Swedish home furnishing brand launched a new integrated campaign in India across television, OOH, and digital channels. The campaign focuses on IKEA’s wide range of home furnishing solutions providing value for money and serving multiple purposes for each family member. Under this campaign, IKEA has released two TVCs, featuring two of…

MediBuddy unveils #LabsFromHome campaign with Amitabh Bachchan
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MediBuddy unveils #LabsFromHome campaign with Amitabh Bachchan

MediBuddy, India’s leading digital healthcare platform, has launched a new campaign called #LabsFromHome, which encourages individuals to prioritise their health and develop the habit of preventative health-checkups through ultra simple at-home body test services. A TV commercial, outdoor billboards, and social media postings and articles will all be part of the campaign’s promotion across all…

Bajaj Allianz General Insurance says, ‘Break the Bias, baaki #WohSambhaalLegi’ in its latest Campaign
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Bajaj Allianz General Insurance says, ‘Break the Bias, baaki #WohSambhaalLegi’ in its latest Campaign

Bajaj Allianz General Insurance  has launched a fresh campaign titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labelled as bad drivers, lacking the ability to parallel  park, incapable of buying a car on their own and many more. Conceptualised and executed by WATConsult, an…

Maaza introduces new campaign with Amitabh Bachchan & Pooja Hegde
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Maaza introduces new campaign with Amitabh Bachchan & Pooja Hegde

Coca-Cola has announced the launch of Maaza’s new flavor – Aam Panna, at the back of extensive market testing and in-house innovation. Further expanding the homegrown beverage brand’s portfolio, the Company aims to refresh its consumers this summer with a new beverage, most suited to the Indian palettes, made with real green mangoes and delicious…

Dream11 Launched campaign for its Dream Big campaign for IPL
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Dream11 Launched campaign for its Dream Big campaign for IPL

Dream11, the largest fantasy sports platform, today announced the launch of a new brand campaign with a total of 17 new ad films featuring India’s top international cricketers, celebrities and social media stars for the TATA Indian Premier League (IPL) 2022. The brand’s Dream Big proposition launched in 2021, aims to motivate viewers to believe…

ITC Classmate launches ‘Enjoy Learning’ TVC campaign with focus on Turning Theoretical Lessons into Interesting Experiences
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ITC Classmate launches ‘Enjoy Learning’ TVC campaign with focus on Turning Theoretical Lessons into Interesting Experiences

ITC Classmate, India’s leading notebook brand with an unmatched product quality and a strong commitment towards partnering with students in their journey of learning and development, has announced launch of a new television campaign focused on adding joy and excitement to learning. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the…

IKEA’s new campaign highlights solutions to organize homes better in financially stressed time
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IKEA’s new campaign highlights solutions to organize homes better in financially stressed time

IKEA, the leading Swedish home furnishing brand, launched a new integrated campaign in India, the series is launched with the tagline – “everyday situations, everyday, solutions.” across television, OOH, and digital channels. The campaign highlights IKEA’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when…

Mullenlowe Lintas creates campaign film for Unacademy with MS Dhoni
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Mullenlowe Lintas creates campaign film for Unacademy with MS Dhoni

Unacademy has launched a new brand film titled Lesson No. 7, featuring former Indian skipper M S Dhoni. The 85-second video depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams with perseverance. The brand has also announced Dhoni as one of their brand ambassadors. Deviating from the…