MediBuddy, India’s leading digital healthcare platform, has launched a new campaign called #LabsFromHome, which encourages individuals to prioritise their health and develop the habit of preventative health-checkups through ultra simple at-home body test services. A TV commercial, outdoor billboards, and social media postings and articles will all be part of the campaign’s promotion across all major media outlets.
Taking a lesson from the popular and established work-from-home culture, the new campaign aims to introduce audiences to yet another from-home and convenient feature: at-home exams. With anti-climactic twists, the campaign would urge audiences to take advantage of the benefits of at-home tests. The campaign would turn praises into reminders to persuade people to take the exams right away—a brilliant technique to catch people’s attention and urge them to take the tests.
The campaign would also include a TVC featuring brand ambassador Amitabh Bachchan, who would be advocating the importance of regular tests and would urge them to avail the test from home feature simply by using the MediBuddy portal.
Commenting on the campaign, Satish Kannan, Co-founder and CEO, MediBuddy, said, “With our campaign #LabsFromHome using a conversational and light tone, we wanted to communicate the importance of testing, and, at the same time, we wanted to urge people to inculcate regular tests as part of their health regime. It’s been our constant endeavour to make high-quality healthcare accessible across the country.”