Most consumers desire a sparkling clean and shiny bathroom but feel that their regular maids are unable to deliver on it. Urban Company, Asia’s leading at home services marketplace, sought to bridge this gap via its home cleaning services. The company, in association with Taproot Dentsu, the creative agency from the house of Dentsu India,…
Vedanta is rolling out a social transformation campaign through its flagship project, Nand Ghar, focused on key areas of Health, Education, Nutrition, Women Empowerment & Hygiene. The campaign titled #ForABetterKal aptly showcases the essence of Nand Ghar, aiming to bridge the gap between urban and rural India. As part of the campaign, the company will be unveiling five…
Meesho, India’s largest marketplace for longtail products, today launched a new TVC targeting consumers from small towns and cities who are getting onboard with online shopping for quality products at affordable price-points. Conceptualized by DDB Mudra Group, this film showcases, that women are smart spenders and have unique ways of saving money. They manage their monthly expenses…
After the success of first edition of Healthcare Innovation Challenge (HIC), a unique initiative by the NASSCOM Centre of Excellence CoE – IoT & AI – a MeitY initiative with State Govt., today launched Healthcare Innovation Challenge (HIC) 2.0. The one-of-its-kind initiative aims to address the challenges faced by healthcare providers in digital technology adoption. The use case sponsors…
UFC®, the world’s premier mixed martial arts organization, and Crypto.com, the world’s fastest growing crypto platform, today announced a historic long-term partnership that represents an evolutionary step in the branding of both companies and Crypto.com’s latest strategic move to connect with mainstream consumers. Crypto.com will become UFC’s first-ever global Official Fight Kit Partner, entitling Crypto.com to place their…
Instawork, the leading digital marketplace connecting local businesses with qualified professionals across the U.S., announced it has raised $60 million in Series C financing, bringing total funding to $100 million. Craft Ventures led the round, with participation from Greylock, Corner Ventures, Four River Group, WndrCo, and Tilman Fertitta, owner of Landry’s and the Houston Rockets,…
LetsTransport, a Bengaluru-based tech-logistics firm, has entered into an agreement with Etrio, India’s fastest growing EV(Electric Vehicle) startup, to add electric vehicles to its fleet, driven by the need to achieve sustainable growth and boost the energy efficiency of the logistics sector.LetsTransport will phase in the Touro three-wheeler EV in its last-mile operations across Delhi…
Clear, a fintech company, announced on Wednesday that it has acquired yBANQ, a B2B payments startup, in a cash and stock deal. yBANQ is a payment collection, reconciliation, and automated bookkeeping platform supported by Y-Combinator. Clear (previously Cleartax) said in a statement that it hopes to expedite its path into B2B payments and credit with…
Mastercard, Mumbai Metro, and Axis Bank today announced the launch of ‘One Mumbai Metro Card’, to ensure contactless and cashless travel for Mumbaikars. It is a prepaid, open-loop contactless card that can be used as a part of the daily transit journey with just a tap. With this solution, Mastercard has continued to contribute to…
For the first time in 28 years since its inception, Harvest Gold, India’s leading bakery food brand, today unveiled its fresh visual identity with a new logo and packaging to strengthen its brand positioning. The new look replaces the earlier image of a toque-wearing chef carrying freshly baked buns with a vibrant and energetic motif…
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