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UFC® and Announce Historic Partnership


UFC®, the world’s premier mixed martial arts organization, and, the world’s fastest growing crypto platform, today announced a historic long-term partnership that represents an evolutionary step in the branding of both companies and’s latest strategic move to connect with mainstream consumers. will become UFC’s first-ever global Official Fight Kit Partnerentitling to place their branding on UFC fight kits as worn by UFC athletes in competition, as well as fight kit apparel worn by the athletes’ corner men/women. From the locker room to the world-famous Octagon®, will have meaningful visibility in front of UFC’s global fan base of more than 625 million people and over 150 million social media followers, including the 900 million TV households in 175 countries with access to UFC’s broadcasts. will also receive the designation of UFC’s first-ever Official Cryptocurrency Platform Partnercreating a new sponsorship category for UFC. has built a leading reputation within the cryptocurrency industry with over 10 million users worldwide and is a top-ten finance app in both the App Store and Google Play. In addition to building the world’s fastest growing crypto platform, the Visa Card is the world’s most popular crypto card available in 30+ countries. has led the industry in sports sponsorships, last week announcing that the company became the first Official Cryptocurrency Sponsor and NFT Partner of F1®. Earlier this year, became the first crypto platform to partner with an F1 team (Aston Martin Cognizant Formula One), the first to partner with an NHL team (Montreal Canadiens), and the first to partner with a professional sports league (Lega Serie A).

“This is a partnership between two companies that are the best at what they do,” said UFC President Dana White. “No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help reach more people around the world through the strength of our brand.”

“It’s a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency,” said Kris Marszalek, co-Founder and CEO of ”This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”


In addition to the massive exposure of the logo placement on UFC fight kits, the partnership offers a wide-range of integrations into UFC assets. will have a branded presence inside the Octagon during all Pay-Per-View events and during Dana White’s Contender Series. will also be integrated into UFC content on both linear and digital platforms, including live broadcasts, Pay-Per-Views, and UFC-owned social media channels. assets will debut this Saturday, July 10, in Las Vegas during UFC® 264: POIRIER VS. MCGREGOR 3.

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