Usha International, India’s leading consumer durables brand, today ushered in an “Air of Innovation” with the launch of a new TVC campaign for its Heleous range of ceiling fans. The hi-decibel campaign comprises 4 TVCs that highlight innovative features like aerodynamic ABS moulded blades and BLDC Microchip+ Motor, along with the different colour variants available…
BharatPe, India’s fastest-growing Fintech firm, announced today that it has raised Rs. 100 crores (US$ 14 million) in debt from MAS Financial Services Private Limited (MAS Financial), one of India’s leading non-banking financial companies dedicated to being a leading distributor of financial services and creating value on a large scale. This is the company’s sixth…
Dresma Inc., a company that helps online retailers produce winning product photography by digitising the visual content production process, announced today that it has raised US$3 million in seed funding headed by SVQuad and including Inventus Capital Partners and Thinkuvate. Dresma has made the generation of high-quality images scalable to promote increased ROI and productivity…
India’s leading loyalty and rewards programme, InterMiles, has partnered with Gamezop – India’s leading multigame platform, to offer gaming options for members using the InterMiles super app. Gamezop’s top gaming titles like Tower Twist, Bubble Wipeout, CyberFusion, Escape Run are now available for users on the InterMiles app offering them additional opportunities to earn Miles…
The homegrown Lifestyle tech brand Pebble has announced Bollywood stars Kriti Kharbanda and Pulkit Samrat as their first celebrity brand ambassadors for the smart wearable category. The collaboration is aimed at amplifying the #ConnectedbyPebble campaign ahead of the festive season, to increase awareness of Pebble Smart Watches that are designed to be a part of everyday life. Kriti…
FloBiz, a fast-growing neobank for Indian SMBs, today announced its association with Padma Shri awardee actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product myBillBook – a simple to use GST billing and accounting software – with Manoj Bajpayee as the…
Lifestyle, India’s destination for the latest trends, has launched an all-new festive collection for Diwali. What’s unique about the collection is that it has been designed and curated to bring together finest festive wear and accessible prices thus enabling an ever more joyous Diwali for all shoppers. The collection has been launched with a beautiful…
Allen Solly, India’s pioneer brand in casual work-wear from Aditya Birla Fashion and Retail Ltd., unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns– “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own…
Pioneers in making pressure cookers, Vinod Cookware launched a national television commercial highlighting the innovative and cutting edge, SAS-Bottom technology used in their pressure cookers. The film dwells on the brand’s objective of propagating ‘Intelligent Cookware’ in all products. Through this TVC, Vinod Cookware aims to showcase the benefits of using a stainless-steel SAS-bottom Pressure…
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