Usha launches “Air of Innovation” campaign for Heleous Fans

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Usha International, India’s leading consumer durables brand, today ushered in an “Air of Innovation” with the launch of a new TVC campaign for its Heleous range of ceiling fans. The hi-decibel campaign comprises 4 TVCs that highlight innovative features like aerodynamic ABS moulded blades and BLDC Microchip+ Motor, along with the different colour variants available in the product. The TVC campaign is aimed at amplifying connect and engage with our consumers across India who want to enhance their lifestyle using the latest technology as the differentiator.

Starting October 23rd, the 15-second TV ads will be played on relevant high-impact shows including regionals entertainment and music channels as well as on core prime time news shows (8.00 PM & 9.00 PM) along with morning time band in leading Hindi, English, and regional news channels. Further, the brand will also kick-start a month-long digital campaign across Facebook, Instagram and youtube following the launch of the TV commercial in the 2nd week of November.

Through the campaign, Usha International aims to engage with new-age consumers across the country, who are looking to upgrade their homes. Commenting on the new campaign, Rohit Mathur, President – Electric Fans, Water Heaters & Pumps, Usha International, said, “Usha’s Heleous Fans have been specifically designed for India’s new-age consumers, and this launch in the midst of the festive season is our way of giving consumers the perfect jewel to adorn their ceiling. Especially those consumers who aspire to enhance the overall look and feel of their home during the festive seasons – this fan is going to tick all the right boxes for them as it’s the perfect amalgamation of cutting-edge technology, high performance, and elegance.”

Fitted with a seamless integrated design, the Helios range of fans come loaded with high-tech features and are the perfect blend of performance and aesthetics. They are equipped with a BLDC microchip+ motor for energy efficiency and offer a sweep of 1220 mm. Other features include 3D ABS moulded aerodynamic blades for smoother airflow, super high 260 m³/minute air delivery, 310 RPM speed, and whisper-quiet operation. Additionally, the Usha Heleous has bi-directional rotation, making it suitable for all-weather use; Heleous comes with a unique point anywhere remote for the convenience of operations. This fan is available in a variety of 5 contemporary colours viz. Sparkle Black, Sparkle White, Imperial Blue, Golden Yellow, and Horizon Blue.