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Jupiter, a digital banking experience built with a ‘you-first’ philosophy, announces its ‘Mission Invite’ campaign as the platform opens up to more users. Rajkummar Rao, a well-known actor recognized for his avant-garde movie roles, will be the face of this campaign and appear in a series of digital advertisements that run along the theme of…
Federal Bank and Aditya Birla Health Insurance Co. Limited (ABHICL) have announced their bancassurance partnership today. Through this partnership, Federal Bank will be able to provide their customers innovative health insurance solutions offered by ABHICL. Customers will have access to ABHICL’s industry-first innovative solutions such as, Day 1 cover for asthma, high blood pressure, high…
As per Indian Stroke Association, the stroke disease burden in India has increased nearly 100% in the past few decades. Yet, stroke goes undetected. The reason: people at risk are still unaware about the signs of stroke, such as slurred speech, and the fact that action should be taken within 4.5 hours. Unfortunately, most of…
Bangalore-based performing arts academy, Kafqa Academy, has named Cha-Chi Communications as its public relations and brand communications partner following an extensive review process. The partnership will bolster the online performing arts academy’s communications campaigns and help widen its reach to ensure strong positioning and greater visibility among its target audience. Speaking on the announcement, Shariq Plasticwala,…
DBS Bank India has unveiled a new pan-India brand campaign featuring brand ambassador Sachin Tendulkar. The campaign positions the bank as a reliable partner for all the big and small moments in a customer’s life. Emphasising triumph over trials The past 18 months have been a period of trials for many customers and businesses as…
Infomo Global Limited is pleased to announce the hiring of Alaham Anil Kumar as a Senior Vice President and the Country Director for India. Anil is a seasoned Digital tech professional with core interest in Digital Transformation, AdTech and MarTech platform businesses. His expertise lies in digital partnerships and BD experience with over 24 years…
Social Panga has won the integrated digital marketing mandate for UrbanKisaan, India’s largest hydroponic agrotech company! As a part of the mandate, Social Panga will be responsible for digital marketing, social media, BTL activations and production for the UrbanKisaan and as well as their fresh meal brand, FarmBowl by UrbanKisaan. The collaboration marks the expansion…
VKC Pride, an Indian footwear brand has launched an unique ‘ad less’ film featuring iconic actor Amitabh Bachchan. In this VKC Pride film, the legend comes straight to the camera and speaks directly to his audience giving a feeling that he is sharing a soulful secret that is close to his heart to the viewer.The…
Flipkart, India’s homegrown e-commerce marketplace and Moj, India’s largest homegrown short video platform, today announced a collaboration to enable Video and Live Commerce experiences at scale. This will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers. Moj has the highest monthly active user base of over…
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